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PURE

Pure is a oat milk brand committed to simplicity and purity. With a focus on using high-quality ingredients, Pure offers a range of different flavor profiles.

Variable Design

We focused on amplifying the different types
of flavors through color, visual cues and the display of the different types of ingredients.

Dynamic Infographics

By incorporating movement into smaller visual info graphics, we try to decomplexify certain processes and easier to unterstand.

Label Animation

We animated the label in a engaging way to bring life to the usually static display of a traditional bottle brand label

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